PROJECT: BUTTERFLY EFFECT
Flutter & Flour × Keep Moving Forward
One small act of kindness. One meaningful conversation. One reminder that you are loved. Sometimes, the smallest things create the biggest impact—and that is the heart of Project: Butterfly Effect.
This apparel collaboration brings together Flutter & Flour and Keep Moving Forward through a shared belief in hope, community, and showing up for one another. At its center is a simple message: I love you. Keep moving forward.
Flutter & Flour is a 100% gluten-free bakery founded by Shay Stergis, built on the belief that everyone deserves something sweet at the table. Its butterfly represents a meaningful connection to her late sister, Shannon—a symbol of lasting love and carrying someone’s memory forward.
Keep Moving Forward brings a message that meets people wherever they are. Some days, moving forward means chasing a dream. Other days, it means asking for help or simply getting through the day. Every step matters.
Each piece in this collection carries those meanings into everyday life. It can spark a conversation, encourage someone to check on a friend, or offer comfort to a person who needs it. One person feels seen and passes that kindness along—that is the butterfly effect this project hopes to inspire.
Rooted in remembrance and connection, Project: Butterfly Effect turns the love we carry into care for the people around us.
Wear a little hope. Pass it on.
One day. One moment. One step at a time.
PROJECT: BUTTERFLY EFFECT
Flutter & Flour × Keep Moving Forward
One small act of kindness. One meaningful conversation. One reminder that you are loved. Sometimes, the smallest things create the biggest impact—and that is the heart of Project: Butterfly Effect.
This apparel collaboration brings together Flutter & Flour and Keep Moving Forward through a shared belief in hope, community, and showing up for one another. At its center is a simple message: I love you. Keep moving forward.
Flutter & Flour is a 100% gluten-free bakery founded by Shay Stergis, built on the belief that everyone deserves something sweet at the table. Its butterfly represents a meaningful connection to her late sister, Shannon—a symbol of lasting love and carrying someone’s memory forward.
Keep Moving Forward brings a message that meets people wherever they are. Some days, moving forward means chasing a dream. Other days, it means asking for help or simply getting through the day. Every step matters.
Each piece in this collection carries those meanings into everyday life. It can spark a conversation, encourage someone to check on a friend, or offer comfort to a person who needs it. One person feels seen and passes that kindness along—that is the butterfly effect this project hopes to inspire.
Rooted in remembrance and connection, Project: Butterfly Effect turns the love we carry into care for the people around us.
Wear a little hope. Pass it on.
One day. One moment. One step at a time.
